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I’ve spent many years in the trenches writing, testing, optimizing, erasing and starting from scratch. If you’ve ever felt like you were spinning in circles when attempting to write your own conversion-boosting copy, you are not alone. You have probably wasted hours trying to find effective copywriting prototypes and best practices with fluctuating degrees of success. […]
10 Trends in eCommerce Business Evolution for 2014
We’re halfway through 2014 – it is time to plan for the future and get new ecommerce plans lined up for the peak shopping season. The industry is always evolving, which opens new doors to experiment with online marketing, shopping experience and ecommerce operations. So, what is in store for us? Cyber Monday might become […]
3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know, the ones we check our spam folders for when we haven’t seen them recently. How can you get your emails into that coveted inner circle and — better still […]
6 Steps to Emotional Design that Increased eCommerce Revenues in 30 Days
Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (more facts) The bottom line: In less than 1 month, a top fashion ecommerce site increased its revenues by 86% and their average revenue per visit by 117%. What: Conversioner teamed up with one of the top fashion e-commerce […]
Questions Content Marketers Should Ask Your Analytics
Google Analytics is a big tool with tons of reports. It can be intimidating. It can also be a huge waste of time. Too many marketers just browse through charts and graphs, without gaining any insights, without making a decision. So rather than jumping into a ocean of data and swimming around aimlessly, let’s use […]
