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Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome? To uncover the realities of showrooming behaviors in stores and learn, most importantly, whether retailers are […]
5 Email Marketing Automation Guidelines Every Marketer Should Live By
Kicking off a drip nurturing campaign? Creating an auto responder email to go out when a form is submitted? Great! But before diving in and automating the processes take a minute to consider some simple but very important email automation guidelines. When automating communication with customers, leads, or other parties there are certain rules of […]
A Guide to Content Optimization for 4 Key Content Types
As content marketing gains recognition as a viable online marketing strategy, businesses are producing content of all types at an accelerated rate. But what good is compelling content if it can’t be found? The truth is, if it can’t be found by your audience, it won’t be very successful, which is why content optimization is such a […]
8 Tips to Improve Your Visitors’ Online Experience
By Charlie Claxton Chief Creative Strategist, UpTop There are several important aspects to consider when setting the strategy of your online experience. Regardless if your strategy is a mobile first one (which I recommend) or not, there are several things you should consider. 1. Imagery 2. The User Experience 3. Textual content Imagery […]
Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post over at Search Engine Watch, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a […]
