The Only Way to Use Bounce Rate

use bounce rate metric for context

I hear a lot of varying opinions on the bounce rate metric in analytics. Some think the overall bounce rate is a key metric in site performance and others think it is completely worthless. I’ve gone back and forth over the years and ended up landing in the middle, believing that both sides are wrong […]

How to Create Written Content that Generates Leads

Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives Leads Written content works in many ways. Some […]