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We digital marketers have been through a lot in these last few years. We’ve had to cope with rapid changes in the socio-cultural and technological landscape: the increasing ordinary-ness of mobile and social, and the changing habits, whims, and values of an always-on, always-connected consumer. And yet, our basic problem as marketers remains the same: […]
Session Preview: Content, Conversions and Lead Generation with Andy Crestodina
Content – it’s the most important element on your site. It’s the reason visitors come and visit your web pages. And the quality of textual and visual information within your web content has a huge influence on prospects’ decision to interact and buy from you (or not). In the online world, content can spell the […]
Session Preview: Optimizing for the Entire Customer Experience with Melissa Burdon Cameron
Image credit: Mike Licht via Flickr If you’ve been paying attention to the biggest trends in digital marketing, then you know that your job as a marketer just got tougher. In the age of the mobile, social media, and multi-screening, optimizing your website or emails for visitors on desktop is no longer enough. Today you […]
Can Your Conversion Optimization Strategy Last Another Season?
Brace yourself – The optimized websites are coming. We were thrilled when conversion rate optimization (CRO) finally gained attention in the past couple of years. Thanks to CRO geeks everywhere, the word “conversion” became part of every digital marketer’s vocabulary. However, now that the “secret” is out, your work as a digital marketer has […]
Conversion Conference San Francisco 2014: Highlights, Takeaways, and Selfies
Another successful Conversion Conference San Francisco wrapped up last week and we are immensely grateful to everyone who joined us there. The SF event marked the 5th year of the Conversion Conference event series. Although we’re a bit saddened that it would be the final ConvCon in San Francisco, we’re glad that we had this […]
