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Editor’s note: It was extremely difficult to choose between the two finalists of our blogging contest so we decided to give away two full day passes and declare both entries as winners. Beats having to toss a coin as tie (and heart) breaker! This post won the author a full pass (Congrats, Deana!). Stay tuned tomorrow […]
How to Capture Your Content Marketing ROI
By Arnie Kuenn President, Vertical Measures If you have created a culture of content marketing in your business, you’ve probably found yourself in a nice rhythm of producing content pieces. You know how to develop a strategy, map out an editorial content calendar, manage your internal team, and tell an interesting story. You’ve already learned […]
The 5 First Steps in Optimizing Performance to Engage Users
By Ari Weil Director of Products, Yottaa Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall…right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you’ve reached the point of diminishing returns from […]
10 Ways to Get Better Competitive Data
Don’t copy competitors, learn from them. Your site is part of a broader experience people have as they try to accomplish what they set out to do. Your customers are different, your product is different, and your service is different from your competitors. And yet people draw their expectations from the ecosystem in which your […]
Email drives almost two thirds of mobile conversions
By Charles Nicholls Founder & Chief Strategy Officer, SeeWhy Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46% over the last 6 months. This growth can be attributed to widespread adoption of smartphones and tablets, ‘always on’ shopping, […]
