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By Kevin Lindsay Director of Conversion Product Marketing, Adobe It’s a simple question: do you know what your marketing is doing? As we experience what’s become a full-on evolution from digital marketing to marketing in a digital world, the answer should always be a resounding “yes,” no matter your role in the organization. And, […]
How to Build a Strong A/B Testing Plan That Gets Results
A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will know their preferences instead of guessing what your customer may want. A/B testing produces concrete evidence of what actually works in your marketing. Continuously testing your hypotheses will not only yield […]
Ship Late, Ship Infrequently: How Web Development Standards Damage Mobile Apps
By Michael Mace Mobile Strategist, UserTesting A few months ago I attended a meetup where mobile developers were talking about their application design challenges. One of the developers discussed her company’s troubles with online criticism from customers. Just a few negative reviews can sour the sales for an application permanently, she said. An Android staffer […]
Why You Need to Test Lightboxes – The Justin Bieber of Email Marketing
By Hunter Boyle Senior Business Development Manager, AWeber Lightbox forms are a lot like Justin Bieber: You either love ‘em, or hate ‘em, but lately you see ‘em everywhere – because they still pull in big crowds. Every time I speak about email optimization, I ask the audience where they stand on lightbox forms. […]
The 4 A’s of Killer Conversions
By Larry Marine User Experience Architect, Intuitive Design The underlying principles of UX design are rooted in psychology and leverages what we know about human cognition to incite specific behaviors. Tactical UX focuses on applying predictable patterns of behavioral psychology to compel site visitors to perform desired behaviors. Following up on my recent […]
