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By Lance Loveday CEO, Closed Loop It should not be news by now that investing in a good customer experience throughout a company drives better business results. Yet somehow, companies are still reluctant to fully commit to revamping websites, customer support, and other interaction points to create a more painless customer experience. I’ve always been […]
3 Little Known Problems That Invalidate Your Testing Data
You may have validity problems built into your testing process, and not even know it. Managing an A/B Testing process is challenging. Optimizers work hard on getting insights, validating insights with analysis, developing treatments to web pages, and finally testing. In this post I’m going to tell you about the common validity issues which are an […]
Share Your Conversion Conference Love for a Chance to Win a Free Pass!
Would you like to go to Conversion Conference San Francisco for FREE? Yes? Then join the Conversion Conference blogging contest for a chance to win a free two-day full pass to our SF event on March 17-18, 2014. Here’s how: 1. Write a short blog post of 300-500 words telling us why you’d love to […]
Marketing Apps: Because There are NO MORE LANDING PAGES!
By Mary D’Alatri-Ward VP of Accounts, ion interactive Let me first begin by acknowledging the fact that the idea of “no more landing pages” is somewhat radical. Particularly for my audience of conversion optimization experts, people who have presumably staked the success of their careers upon the success of their landing pages. I’m staking my success […]
Want to Increase Conversion? Avoid the Working Brain
Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System 2” in his book “Thinking, Fast and Slow.” From the outside, it might not seem like […]
