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By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors. People have infinite great choices about where they spend their time online these days, and I can think of very few situations in life where the demanding “What about me?” question is asked so quickly. […]
Discover the psychological science of conversion
Episode 1: The ROI-magic of “Autonomy” Are you a conversion specialist? Are you good at getting shiploads of customers to buy, use and promote products? Awesome! Now how can you grow to become an even star? How about this? “Converting customers = converting brains” The more you understand your customers’ brain, the more you will […]
Hedging your bad conversion
By Jeremy Schoemaker CEO, ShoeMoney Media Most of you know me as ShoeMoney – The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see I have grown more humble since the launch of my #1 best selling book (sorry I can’t turn it off). ANYHOW – […]
Conversion Rate Optimization for the Enterprise
By Chris Goward President & CEO, WiderFunnel It takes more than just good test ideas to get the best results in an enterprise-level company. How do you implement a conversion optimization strategy for a website that has over 17 thousand pages, plus landing pages and campaign microsites? How do you make sure your website […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a number […]
