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No law is absolute, but these are pretty helpful ones to follow if you want your landing pages to be effective. I’ve tried here to choose 5 laws that are applicable across the board for making effective landing pages along with a few prime principles backed up by powerful and relevant examples. I’d love to […]
Celebrating Failure: Why the H@^& Did That Test Fail?
After attending Conversion Conference East in 2011, my ideas of testing on the web took a decidedly scientific turn. The Oxford English Dictionary defines the scientific method as: “a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of […]
3 LinkedIn Page Tips to Increase Website Conversion
By Lisa Kalner-Williams Founder and Marketer, Sierra Tierra Marketing While many companies have been quick to set up LinkedIn company pages, a vast majority of them have not optimized these pages’ ability to increase website traffic and conversions. Don’t let your business page collect dust: try these three ways to provide LinkedIn users […]
CRO: It’s not just about the tools, it’s about rhetoric
By Charlie Claxton VP of Creative Strategy, Produxs Given that the quest to increase conversion – the “take action” part of an event – is really about persuading a user to take action), and persuasion is at the core of rhetoric, why is there not more talk about rhetoric? Rhetoric, the art of discourse, […]
How to Use Time Scarcity to Improve Conversion Rates
By Joe Rawlinson Senior eCommerce Product Manager, National Instruments Time scarcity is one of the most powerful psychological influences we face as consumers. When we know something won’t be available much longer, we naturally feel compelled to buy it right now. We fear that if we wait too long, we’ll miss our opportunity and won’t […]
