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By Roger Dooley Author, Brainfluence We know that customers love to save money, so offering a sale price is a proven way to boost conversion. But, you can express those savings in different ways. For example, you could advertise either “price cut 33%” or “50% more” product. Those offers represent the same level of discounting. […]
The new ABC’s of sales (oops, I mean conversion)
By Phillip Klien Owner & Chief Innovation Officer, BTBuckets Admit it – when you think of “sales,” you immediately conjure an image of a sleazy car salesman pressuring you to buy something different than what you really want. It’s as if sales is something of a necessary evil. Well, we don’t do this as overtly […]
The biggest mistake in Facebook conversion optimization
That’s assuming that every single time you meet someone, they’re in the mood to buy. I used to run analytics and optimization for a major dating site. It took 24 visits on average before the user paid for a subscription. One person took even 6,735 visits. And 13 days from their first visit, they converted. […]
Get your chance: Early Bird discounts extended 2 more weeks
If you are a Chrome, Firefox or Safari user, you may have tried to register last week for Conversion Conference, only to be intercepted by a big red warning page. Our website was hacked and we’ve been battling over the past 10 days to remove the malware, secure any vulnerabilities, and fix the warning message […]
Top Conversion Optimization Resolutions for the New Year: Allocate Resources to CRO
2013 is here! As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” This post concludes our CRO resolutions series, we hope you picked up […]
