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Dozens of digital marketers and certified conversion geeks gathered in Fort Lauderdale last week for the first ever Conversion Conference in Florida. As in our previous shows in San Francisco and Chicago this year, the Florida conference was filled with energy and excitement by ConvCon speakers who did no-holds barred presentations and attendees who were […]
Truths, Myths & Advice on Pricing Conversion Optimization Services
By Dennis van der Heijden CEO & Co-founder, Convert Insights Over the last year, I’ve spoken to hundreds of entrepreneurs, marketing experts, analysts, consultants and agencies either buying or selling conversion rate optimization services. One of the most common questions I get asked is: “Do you know what others charge for their services?” Clients […]
5 Magical Secrets to Better Landing Pages
By Mary D’Alatri Director of Account Services, ion interactive As both an optimization expert and an educator, it’s exciting to see marketers becoming more experienced and adventurous in what they’re doing with their landing experiences. But, this is a field that’s constantly evolving and because of that, there are always new secrets to be discovered […]
Bring a Story Teller to Your Markishing Team
By Brian Massey Conversion Scientist, Conversion Sciences LLC Whatever kind of website you’re running, you’re likely to be publishing…something. So you don’t just need a marketing team. You need a “markishing” team. And your markishing team needs a story teller. Because, let’s face it, people remember a good story. They share good stories. Most web […]
The Missing Lead-gen Metric: Lead-to-Sale Conversions
By Jeremy Leonard Senior Vice President, Strategy and Operations, MediaWhiz The science of microsite and landing page conversion applies to lead generation sites as much as it does to home pages. While it is tempting to focus squarely on designing websites so they have high conversion rates, it’s important that marketers also pay attention the […]
