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By Nik Rajpal VP of Client Services, Exclusive Concepts Noted honey expert, Winnie the Pooh, once said “Before beginning a Hunt, it is wise to ask someone what you are looking for before you begin looking for it.” A classic problem with many conversion optimization programs is that they lack direction in the hunt […]
You Want Higher Conversion Rates? Generate Mobile Phone Calls
By Jason Wells CEO, ContactPoint The principal byproduct of the mobile marketing explosion is a dramatic increase in the number of phone calls businesses receive. Consider the research: – Google says that mobile search volume will surpass desktop search volume by 2013 or, perhaps, early 2014. (That’s just a few months away). – Recent […]
Beyond Conversion Basics: Measuring Micro-conversions
By Aaron Maass Managing Director, MaassMedia In the world of digital analytics, a conversion is generally defined as the successful completion of a specific goal online. It is easiest to tie goals to an e-commerce transaction, but in reality only about 28% of websites offer the ability to buy. So how can and do the […]
Enhance Website Usability with Basic Design & Copy Principles
By Mike Perla Director of Conversion Optimization & Creative, Fathom Online Marketing When it comes to converting visitors, addressing usability issues – or “friction” – should frequently be your first step. No matter how compelling your business offer, you will certainly lose conversions if visitors have difficulty absorbing your content or determining what step […]
Taking it to the Next Level: Advanced Retargeting Strategies
By Adam Berke President, Adroll Retargeting has become a must have marketing channel for any online business. It just makes sense. If you’re going to spend time and money on SEM/SEO, Social Media, and other activities that send potential customers to your site, then you should ensure you’re converting as many of those prospects as […]
