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By Robert Brady Director of PPC Conversion, Trafficado While growing up I would often play tag. We would play buddy tag in my grandma’s yard when the cousins were visiting. We would play freeze tag in the house when the weather was cold or rainy (which my Mom didn’t appreciate). Tag is the perfect […]
Tips for Getting More Out of Your Site A/B Testing Efforts
Many will tell you that a/b and multivariate testing is rewarding and even addictive for an online business. If done correctly it can help you learn where you can fix problematic areas in your conversion funnel, iterate on designs, identify segments and target content to those segments. Few organizations reach this state of testing-nirvana though; […]
Persuasion Profiling: Changing the Game of Online Marketing
By Arjan Haring Co-founder, PersuasionAPI/Science Rockstars “One of the things I hate the most is when they change the rules of something.” Arjan Haring Especially when nobody tells you they’ve changed the game.Take table tennis for example (also known as ping-pong). In 2001 the International Table Tennis Federation changed the rules on how you […]
6 Ways to Get Your Boss to Send You to Conversion Conference in Fort Lauderdale, Florida
We know how it feels when you’re dying to attend an industry event but cringe at the prospect of selling the idea to your boss. So with just a few days left till our Early Bird deadline, we’ve compiled six of the most effective ways to help you get the confidence to finally ask your […]
Learn from Amazon.com’s Targeting Mistake and Boost Your Conversion Rates Further
by Rich Page When we think of Amazon.com, we often think of the fantastic personalized recommendations and content suggestions they provide while browsing their website. And they are great at doing this on their product pages and shopping cart. BUT. They are making a major mistake on their homepage that is really limiting their visitor […]
