Converting From the Back Of A Book

By Jim F. Kukral (Guest Post)   I write books to convert leads and sales. Ok, that’s one of the reasons I write books. I also write books because I love to do it, and it’s fun to teach what I know so that I can help other people accomplish their goals and live their […]

Conversion Optimization for Deep Impact

By Chris Goward Co-founder and CEO, Widerfunnel Marketing Optimization   If you’re still just tweaking and tuning your landing pages, you’re missing out on the bigger potential of comprehensive conversion optimization. Landing Page Optimization (LPO) has had a lot of attention over the past few years, and with good reason. The math is compelling. When […]