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By Brian Massey, Conversion Scientist, Conversion Sciences The press release from July 19, 2010 announcing quarterly earnings for 1-800-PetMeds stated: “Our focus in fiscal 2011 is conversion optimization, and the expansion of our product offerings into pet supplies.” 1-800-PetMeds was already one of the highest converting online retail websites according to Marketing Charts. A […]
6 Reasons to Register for Conversion Conference Chicago Today
Still having doubts on whether Conversion Conference Chicago is worth your time and money? To remind you that Early Bird promo rates end in six days, we’ve giving you six reasons to join us in the Windy City: Learn the latest CRO strategies. Whether you’re a beginner or a seasoned digital marketing professional, you will […]
Aligning a Persona’s Intent to Content and Action; Building a B2B Success Framework
By Chris Pinkerton Senior Account Director, Mediative MarketingSherpa recently released research indicating that 41% of B2B firms have established buyer persona’s, while 47% of organizations do not. This is not a shock. I have found that in the digital space most marketers are so concerned with moving fast, just to keep up, that they […]
4 good practices that will help you improve your conversions
As a manager of online marketing and analytics, the most important role I play in my company is to make sure we get the most out of our online marketing budget, maximizing: Allocation of resources in the most profitable markets and channels. Continuous optimization of our page and enrollment flow to ensure that the people […]
Time to Insights: 13 Ways To Get Quality & Actionable Online Insights Fast
By Keith Hagen Revenue Engineer, ConversionIQ Everyone knows the value of customer insights. If you know your customer’s needs, wants, triggers etc, you will be able to design, develop, deliver and market a product or service that’s “spot on”. There are so many ways to get insights into your online users today (many of […]
