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By Linda Bustos Director of Ecommerce Research, Elastic Path Software This post is the second in a 2-part series on getting started with remarketing (also known as retargeting). In my previous post I discussed how remarketing works. Today we examine ways to nail down your strategy before picking a remarketing tool and setting up […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a […]
There’s No Place Like Home
By Brian Lewis, Director of Optimization, SiteTuners Many times the name we call something greatly affects our attitudes about that something. Take the term “home page”, for instance. In the context of the web, we all know that our home page is where most of our visitors will first meet us, experience our brand […]
Are You Ready for Remarketing?
By Linda Bustos Director of Ecommerce Research, Elastic Path Software Have you ever visited a website and suddenly ads for the site are virtually EVERYWHERE you go on the web? Chances are, the website hasn’t purchased ad space on all your favorite sites, it’s simply retargeting you. Retargeting (also known as “remarketing” and “remessaging”) […]
Copy that Converts is About More Than Just Writing
Whether you design mobile apps, make chimichangas or provide investment advisory services, your copy writing always has to start with the same two questions: Why is my reader here? Why did he or she click on this website, open this email, download this white paper? Now that my reader is here, how can I make […]
