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By Jeff Eckman CEO, Big Giant Conversions “Half the money I spend on advertising is wasted; the trouble is I just don’t know which half.” —John Wanamaker, 1838 to 1922* Thanks to modern marketing technology and the commercialization of the internet, we now have the tools to know which half of John Wanamaker’s […]
Is Your Web Site a Swiss Bakery Lady?
By John Ekman Chief Conversionista, Conversionista! In the 90’s I studied Engineering Physics for one year at the Technical University of Lausanne, Switzerland. I studied stuff like Quantum Mechanics, Solid State Physics, Complex Analysis and similar. In French. No kidding. It was not easy, but actually not as hard as you might think. However, […]
Are You Learning from Your PPC?
By Robert Brady Director of PPC Conversion, Trafficado Pay-per-click (PPC) advertising is popular with internet marketers because you can track everything. You know exactly what search queries are triggering your ads, you know how much each click costs, you know which ad gets the highest click-through rate (CTR) and you know which clicks turn […]
How to Accelerate Your Business with Content Marketing
By Arnie Kuenn President, Vertical Measures If your business has been stalling right along with the economy, you might get a much-needed boost from content marketing. Content marketing is the creation, sharing, and distribution of information that’s relevant to customers you want to attract, engage and retain. Content can be informational, educational, promotional, or […]
The Essential MVT Roadmap: Test Planning Secrets to Ensure Success
You already know that running multivariate tests can help you improve the usability and effectiveness of your site, but where do you start? Typically you want to examine your web analytics framework and truly understand the most important metrics, known as key performance indicators (KPIs), behind your business goals. Those KPIs, in turn, can be […]
