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Magic Lanterns Have you ever heard of a magic lantern? Unless you’re an avid history buff, the answer is probably not. The magic lantern marked the beginning of modern society’s fascination with visual images. In the mid- to late- 1800s, different investors experimented with glass slides viewed with a projector (all operated by hand of […]
Covering the process, tools and skills needed to increase conversion, leads and sales
The following is an interview with Ben Jesson from Conversion Rate Experts, conducted by Dave Chaffey from Smart Insights. Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another standard specialty. But when I recently met Ben Jesson and Karl Blanks from Conversion Rate Experts their background didn’t fit the […]
Increase conversion through personas
By Howard Kaplan CEO Future Now Contrary to what you may assume, Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website so you can control exactly what you show them (ie – the goal is not to enable dynamically loaded content). Personas are about focusing your attention on […]
Templatezone’s Justin Rondeau talks about being in the “Belly of the Beast”
Next in our Conversion Conference speaker Q&A sessions is Justin Rondeau Director of Marketing, at Template Zone which develops & markets desktop applications & services for small business & entrepreneurs. Our goal is to provide software solutions that streamline business productivity such as email marketing templates, Microsoft Office templates, business plan & employee handbook templates. […]
Hubspot’s Mike Volpe on off-menu items at the 21 Club and Lady Gaga
Next in our Conversion Conference speaker Q&A sessions is Mike Volpe, Chief Marketing Officer, HubSpot, Hubspot who’s vision is to provide a (killer) marketing application and provide great advice to small businesses enabling them to leverage these disruptive effects of the internet to “get found” by more prospects shopping in their niche and to convert […]
