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Web Professional Minute recently interviewed Steve Krug, Author of, “Don’t Make Me Think” & “Rocket Surgery Made Easy” and posted this video, titled, “Usability Doesn’t Have to be Complicated” – Interview with Steve Krug, on their site on September 30th, 2011. Since Steve will be Keynoting Conversion Conference East this month, we thought it would […]
Why Shopping Cart Abandonment Might Be A Good Thing
It has been a personal quest of mine for some time to understand online buyer behavior. On average, 71% of shopping carts are abandoned without a purchase. But, what are the unique predictive factors that determine the likelihood of an abandoner becoming a buyer? Research has told us why visitors say they abandon. For example, […]
Speaker Rob Snell reveals details about Conversion Conference Parties
I recently had the pleasure of chatting with Rob Snell, Co-owner of Gun Dog Supply and Author of “Starting a Yahoo! Business For Dummies” for a quick Q&A session. Not only is Rob incredibly brilliant but turns out he is very funny, I can’t wait to see him speak Conversion Conference East in New York […]
9 Proven Tips for Improving Your Ecommerce Conversion Without Breaking the Bank!
By Amy Africa CEO, Eight by Eight Web Usability Expert Navigation accounts for over half your success online. If I can’t find it, I can’t buy it. These days, navigation comes in all shapes and sizes: top, left, bottom, right (although righthand navigation is usually very risky so you don’t see it a lot) and […]
The Dark Side Of Usability: When Business Goals & User Goals Collide
By Lance Loveday CEO, Closed Loop Marketing We’ve all experienced it at some point; the sneaking suspicion that those we’ve chosen to trust may not be entirely worthy. Take web sites, for example. We visit a web site, look around and like what it has to offer. We want to believe that the site—and the […]
