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Even for marketers, design standards aren’t something you think about a lot. But for web designers, they’re critical. “Standard web conventions” are web design standards and best practices. They’re a set of rules that web designers follow, knowing that they align with visitors’ expectations. They are guidelines for clarity and usability. But what is standard, really? […]
The Ultimate List of High Converting Call-to-Action Power Words
One secret to compelling readers to act is… Tell them to. Tell your reader what to do next. Loudly and proudly. I’m talking about the call-to-action, or CTA. You need one on every page. So if you want to increase your conversion rate, comb through your website, find the pages that lack strong CTAs, and […]
How to Build A High-Converting Website
I know you. You get tunnel vision when working on your website: you know each and every page intimately because you’ve approved every image, headline, and all the body copy. You’ve wrestled with how to display the call to action. So it’s impossible to be objective about your own website. That’s true even if your job […]
Get More Visitors with These Data-Driven Content Strategies (Bonus Strategy)
In part I of my four-part series about creating high-traffic, data-driven content, I discussed making content to match your audience. In part II, I looked at creating content about trends and events. This segment focuses on creating content using solid topics and strategies that work. Part III includes tips for finding topics and creating content around solid, existing topics and […]
Avoid The Single Biggest Content Marketing Mistake
You have been working diligently on content marketing now for 4 months, 8 months, maybe even 12 months, yet you are just not seeing the organic results you were hoping for. My bet is that it boils down to just one simple, yet subtle change in your approach. Some Common Content Marketing Mistakes But before […]
