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Next in our Conversion Conference speaker Q&A sessions is Joe Weller, Senior Marketing Manager, RealNetworks. RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. Whether it’s music, movies, games, live streaming video, or apps that help them keep […]
Flash Home Pages – A Really Bad Idea (Did your Agency recommend one?)
By Raquel Hirsch President, Co-founder WiderFunnel Marketing Optimization Ordinarily, I don’t advise paying much attention to Conversion Optimization tips because “best practices” and “tips” only have limited value — and should always be tested, in each and every particular situation.These little gems of highly priced advice from consultants are often based on intuition and esthetics […]
The Human Side of Conversion
As analysts we tend to use our systematic left side of the brain for optimization strategies. We apply multivariate testing and the Taguchi Method, breathe the confidence interval, and digest the funnel reports in our analytics platforms. Sometimes we are so focused on conversion metrics that we forget that we the people visiting our sites […]
2 Powerful Tactics to Increase Conversion and Drive Online Results
By Joe Rawlinson Senior e-Commerce Product Manager & Strategist, National Instruments How to Use Defaults to Drive Results We take recommendations all the time in our daily lives. You take the concierge’s recommendation when you go to the restaurant he mentions. You take your server’s recommendation at the restaurant when you order her suggested meal. […]
Q&A with Reid Greenberg
Next in our Conversion Conference speaker Q&A sessions is Reid Greenberg, Director, e-Commerce & Direct Channels, Green Mountain Coffee Roasters. Green Mountain Coffee Roasters is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business […]
