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Thought you’d enjoy this data from a recent study on paid membership site marketing conducted by Subscription Site Insider. Hundreds of marketers at various membership sites – ranging from niche sites to WSJ.com — revealed their data on the percent of total site traffic that paid for an online subscription. Stunningly, marketers from online dating […]
Q&A with Phillip Klein
Next in our Conversion Conference speaker Q&A sessions is Phillip Klein, Owner & Chief Innovation Officer, BTBuckets. BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization in real-time, by segmenting and targeting strategic user groups. 1) What do you think is currently […]
Q&A with Raquel Hirsch
For the first of our Conversion Conference speaker Q&A sessions I had the opportunity to chat with Raquel Hirsch, President and Co-founder of, WiderFunnel. A self described “eternal optimist,” Raquel has an MBA, has taught at several universities and knows how to pick a great restaurant. I can’t wait to see her speak at Conversion […]
Social Media ROI – Simple Question, Complex Answer
By Justin Rondeau Director of Marketing, TemplateZone Last time I spoke at the Conversion Conference, I was in the camp of ‘If you are asking what the ROI of social media is, then you are asking the wrong question’.? Obviously this was not a particularly popular stance, being among some of the top eMetric and […]
Persona-Driven Landing Page Design
By Brian Lewis Acting Director of Optimization, SiteTuners Despite their well-meaning intentions, a lot of online marketers are burning precious marketing dollars every day. And the number one reason they’re wasting money is their ineffective landing pages. Why do so many marketers continually fail to design web pages that improve conversion? It’s because of what […]
