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By Neil Patel Co-founder of Crazy Egg & KISSmetrics Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate? Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, […]
Social Media Marketing: To tweet or to convert, that is the question
Having worked both in the Landing Page Optimization (a.k.a., Conversion Optimization) and Social Media sides of marketing, I am amazed how quickly the latter stole our hearts and minds, while the former continues to be a mystery for most marketers. When I set out to write the LPO Benchmark Survey for MarketingSherpa this January (publication […]
QR Code Conversion Optimization
By Todd Barrs Sr. Manager, Website Optimization at Webroot Software & Founder of VisitorCentric.com QR codes (quick response codes) are a great way to quickly move potential customers from the offline world to the online world where we have far more ability to track and provide a targeted and relevant user experience. Unfortunately, many QR […]
Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales
How Rob Snell and his brother Steve took increased sales for their online family business, Gun Dog Supply, using e-commerce and a lot of Relentless Innovation.
Narcissism: Personalization’s Flip Side?
By Kate O’Neill CEO & Founding Partner, [meta]marketer (Originally published 6/8/11 at CMO.com) A video from the TED Talks series has been spreading through my digital marketing circles like a summer cold: Eli Pariser: Beware online “filter bubbles.” The video is often shared with a comment to the effect of, “You must watch this!” And, […]
