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by Justin Davis, Madera Labs $2.9 billion. That’s the amount of money that Amazon raked in during 2006 due to one simple feature on their site: recommendations. Recommendations are a form of adaptation: delivering content to a user based on that user’s actions instead of simply serving up static content. This kind of thoughtful interaction […]
10 Ways to Increase Conversions with Online Video
Looking to add video content to your site? Or maybe you already use video and just want to learn how to make the most of this technology. Video is a great and innovative way to add to your website. It not only creates a personal experience for your users but it is proven to increase […]
Start a Conversion Optimization Conversation
By Todd Barrs, Webroot Software & VisitorCentric It is old news that communication is critical in nearly every facet of business, and conversion optimization is certainly no exception. Conversion optimization, by nature, requires interdepartmental coordination to ensure strategic alignment with an organization’s overall vision and marketing efforts. Failure to communicate leads to divided efforts, mismatched […]
All Conversions Are Not Created Equal: 3 Steps to Optimize on Value
By Seth Berman, Blue Shield of California In the exploding space of “online2offline” commerce, post-click marketing takes on special significance, and increased complexity, as compared to conversion in a strictly ecommerce environment. In this O2O world, a conversion can take many possible forms including phone calls, registrations, lead form submits, whitepaper downloads, local merchant purchases […]
Personas 201: Three Ways to Leverage Personas in 2011
By Brendan Regan, FutureNow Plenty of great posts have been written over the years about what marketing personas are, how to create them, and why they’re useful. This post assumes you’ve already done the hard work of creating marketing personas. You’ve got them, and boy, do they look pretty! But they’re essentially gathering dust on […]
