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Times change! Platforms evolve and Google is one of them. As the search engine changes, so does search engine optimization (SEO). Actually, search doesn’t change much and doesn’t change fast, which is why we rarely write posts about trends. Articles we published years ago are still relevant today. But there is a gradual evolution in […]
Conversion Rate Optimization Strategies That Find Wins Faster
We have used analysis and testing to find significant increases in revenue and leads for hundreds of companies. For each we fashion a unique strategy for what to test and where to start on the site. However, there are several conversion optimization strategies that we consider when deciding how to find wins quickly and consistently. […]
Improve User Experience With Website Personalization
Targeting segments of your users with more relevant content has been a crucial part of digital communications, such as email and advertising, for many years. However, when it comes to the web it’s still in its infancy. According to an Econsultancy/RedEye CRO survey only 20% of companies are actually doing any kind of website personalization; and yet […]
Get Unstuck with Content Marketing ROI Measurement
Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote […]
Get More Visitors with These Data-Driven Content Strategies (Part 2)
In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we’ll take a look at creating content surrounding trends and events. STRATEGY #2: Create Data-Driven Trend & Event Related Content The second strategy for […]
