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We are thrilled that there are so many high-quality live CRO events in 2016! There are a lot of generalist online marketing shows (or ones focused on other areas of online marketing like PPC or SEO). PubCon, SMX, MozCon, PPC Hero, Affiliate Summit, ClickZ/SES, DreamForce, Content Marketing World, and Inbound – all very solid shows, but their main […]
How to Set Up Targeting for YouTube Ads
So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in. Have you considered yet where you are going to place this ad? (No, YouTube is not an acceptable answer). You need to know who you are going to […]
4 Copy Habits That Are Killing Your Conversions
Everyone has met someone like this before – nice people who have the best intentions, but somehow end up saying something stupid. Not stupid in an intellectual sense, but stupid in a trip-over-their-own-feet inappropriate way. Most of the time these folks don’t realize they’re alienating the people around them. Since websites are created by people, […]
A Comprehensive Guide to Landing Page Optimization
Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. Blah. Base your optimization strategy on customer feedback. Blah. All of those statements are true. But they sound boring and being boring is lame. It’s twenty sixteen and I refuse to be lame. If you want to be a non-lame marketer, it’s really easy. Read […]
Personalize the Customer Experience With Geo-Targeting
Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers, direct them to nearby shops and use their weather conditions to recommend a product – to name a few use cases discussed here. Futhermore, hyper-local targeting allows […]
