Q&A with Phillip Klein

Next in our Conversion Conference speaker Q&A sessions is Phillip Klein, Owner & Chief Innovation Officer, BTBuckets. BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization in real-time, by segmenting and targeting strategic user groups.

1) What do you think is currently a hot trend in optimization or conversion?

I believe that the use of human psychology and the science of persuasion is something we are just starting to pay attention to in online interactions and will be a game-changer.

2) What would you say is the biggest mistake people make when it comes to optimization?

Optimization is not something that has a beginning and an end – it is a constant process that always needs attention. I think that the biggest mistake people make when it comes to optimization is to apply some sort of test think that the conclusion of that test is final. Things change, people change and optimization has to follow these changes.

3) Which speaker(s) are you most excited to hear, beside yourself, at Conversion Conference East?

Steve Krug, definitely. He always reminds us of how human nature affects conversion.

4) What’s your favorite restaurant to visit while in New York?

I love the cheese selection at Artisanal. They also have one of the best Egg’s Benedict I’ve ever had.

Thanks Phillip, I can’t wait to hear more about human psychology and the science of persuasion. Cheese and Egg’s Benedict? Sounds Amazing!

More about Phillip

Phillip Klein, Owner & Chief Innovation Officer, BTBuckets Phillip has an active role with web analytics and adserving in Latin America. He is also co-founder of Predicta, an adserving and web analytics software/service provider in Brazil that placed 1st in the 2009 WAA Waalter awards and 2nd in the first WAA Championship. Phillip is also a tutor for the award-winning UBC Award of Achievement in Web Analytics and helped develop measurement guidelines for the IAB. He is the founder of BTBuckets – a free on-site behavioral segmentation and targeting platform and SiteApps – app store for websites..

See Phillip Live!

Phillip will be speaking with Carolyn Nye, from USAData on “Triggers & Targeting: How Getting Personal Increases Conversions” at Conversion Conference East 2011 in New York City. See the full agenda and read more about this session.

Want to save $700 on Conversion Conference? Contact Phillip to request a discount code!

Q&A with Phillip Klein

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