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The first ever Conversion Conference Boston wrapped up last week to glowing reviews from the hundreds of digital marketers present. The strong speaker lineup, timely and relevant topics, and engaged attendees all contributed to an unforgettable inaugural Boston show.
Keynote presentations by SiteTuners CEO Tim Ash and Fresh Tilled Soil CEO Richard Banfield set the pitch for high-energy learning and networking all throughout the 3-day conference. Both speakers tackled issues that have increased in importance for digital marketing success: building a strong conversion rate optimization program and adapting to the disruption of mobile.
Conference speakers comprised by noted conversion experts impressed everyone with the quality of their insights and their ability to impart practical tips that attendees could actually implement as soon as they got back to work. Some attendees were also pleasantly surprised to discover that Conversion Conference actually has a strong focus on user experience, persuasion, and psychology, the kind of stuff that’s critical for strategizing for long term conversions.
Rave Reviews
The Seaport World Trade Center provided the perfect background for two days of conversion optimization learning and networking. While you had to be there to experience the thrill and action, you can gauge how much attendees loved being at the conference from the tweet stream:
We had such great time at #ConvCon we’ve learned a lot! Now It’s time to put into practice all this new stuff!
— Lander (@LanderApp) October 2, 2013
Still digesting everything I’ve learned at #convcon. LPO with @tim_ash today then it’s back to #wisco — Amanda Keller (@omgitsapk) October 2, 2013
Had a great time at #ConvCon and learned alot. — cresta (@crestag) October 2, 2013
About to catch my connecting flight back to Phoenix. It was a great time at #convcon and I look forward to seeing you all again soon!
— Marcus Krieg (@MarcusKrieg) October 2, 2013
“@cmoise: Pleasantly surprised at the depth of #UX discussion amongst a highly conversion oriented group. #convcon” – I agree!
— Michelle Williams (@shelxd) September 30, 2013
Takeaways
If you missed the live event, make sure to check out these live blogs and articles for some cool conversion tips for every aspect of your digital campaigns – from desktop to mobile, from web sites to social media landing pages.
Marcus Krieg’s Live Blogs on Wirebuzz:
Live Blog – Tim Ash’s Keynote Presentation “The Conversion Maturity Model”
Live Blog – Richard Banfield’s Keynote “Making Mobile Count”
Live Blog – John Cecil’s “Optimizing Onsite Video: 5 Testing Tips”
Live Blog – Lance Loveday’s “LPO 2.0: User Experience Optimization”
Live Blog – Ian Everdell’s “Small Screens, Big Conversions”
Live Blog – Christina Inge’s “Everything You Know About UX and Conversion is Wrong”
Live Blog – Greg Jarboe’s “Testing Video for Conversion: How to Turn Viewers into Customers”
Conference Takeaways:
Conversion Conference Boston 2013 – Day 1 Notes by SiteTuners
Conversion Conference Boston 2013 – Day 2 Notes by SiteTuners
5 Immediately Usable Insights from Leading CRO Experts
Back in Action: A Quick Look at ConvCon 2013 So Far
See you at a Conversion Conference soon!
Boston was our last stop for this year’s U.S. series but if you’re in Europe, there’s still time to catch up on Conversion Conference in London this October and Berlin in November.
It’s not too early to start planning to join us next year for Conversion Conference West San Francisco in March, Conversion Conference Chicago in June, and Conversion Conference Boston in October. Sign up for updates on our website!
