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By Kamal Tahir
Experian Automotive
Conversion Conference is part about listening from the experts and their best practices, and part of it is engaging with peers from various industries and at various parts of the organization, all focused on that important question for marketers: how do you make the funnel more effective, reduce friction in the process and facilitate an experience and transaction that is mutually beneficial to the customer and to the business?
the most thrilling aspect was the total absence of ego and a strong sense of community among practitioners
The set of people is always interesting and brings about a lot of camaraderie. While I have not been able to attend a conference since the first one in San Jose, the amount of energy in the conference was second to none, and the most thrilling aspect was the total absence of ego and a strong sense of community among practitioners. I was able to talk one on one with experts like Tim Ash, Gary Angel, Brian Eisenberg, Eric Peterson and a host of practitioners ranging from marketing directors, UAT leads, optimization experts. A gathering I have not seen the likes of since.
Bring it on. I am excited that it is in my town, so excited that I have delayed my summer vacation by 2 days just to attend.
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Editor’s note: This guest post is an entry to our $750 2-day conference pass promotions. Want to score a Conversion Conference Chicago pass at this unbelievable rate? Check out how to get one here
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