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Adlift Co-Founder Prashant Puri on the Hottest Conversion Trend, Biggest Optimization Mistake, SOPA/PIPA, and RN74
Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker on the proverbial hot seat by asking four questions, including one which can be considered a burning issue for digital marketers and other professionals in the internet industry: the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). From this day until the conference, we’ll be featuring a speaker and their answers to the questions so be sure to check out our blog regularly.
But wait, there’s more! You can join in and do some pre-conference engagement with our speakers by sending in your own questions through email, Twitter, or our Facebook Wall. We’ll make sure your questions get the attention they deserve and even feature them here.
Scoop around Prashant Puri’s LinkedIn profile and you’re likely to be bowled over by his credentials: Ex-Ebay, Ex-Yahoo, and now co-founder of Adlift, a leading search engine marketing and optimization company. So you can understand our excitement about Prashant’s answers to our burning questions and his upcoming session at Conversion Conference SF. Here’s a sneak peak on what you can expect from Prashant:
1) What do you think is the hottest trend in optimization or conversion for 2012?
The hottest trend in conversion optimization is the use of landing page optimization tools such as http://www.optimizely.com/, http://visualwebsiteoptimizer.com/ and http://unbounce.com that help A/B test and optimize different segments of users and traffic channels fairly easily.
2) What would you say is the biggest mistake people (still) make when it comes to optimization?
I find that people are still optimizing different buckets of traffic using the same landing pages. Example: the landing page for SEO and SEM traffic is the same. These should be different and iterative to maximize your SEM conversion rate.
3) What’s your take on the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)?
Stop SOPA & PIPA! I’m glad this got postponed due to the massive protests.
4) What’s your favorite place to hang out in San Francisco (that one place you just have to drop by/visit when you’re in the city)?
RN74
For those who are unfamiliar with RN74, it’s a wine bar and restaurant on 301 Mission Street. According to its website, “RN74 is short for “Route Nationale 74,” the main highway that runs through the Burgundy wine region of France” which is the main inspiration for the restaurant’s wine list and cuisine.
Got a question for Prashant that can’t wait till March? Post it on the comments section below, tweet it to us, or post it on our wall and we’ll make sure he gets it.
More About Prashant
Prashant Puri has over 8 years of online marketing experience and has successfully built numerous sites into multi-million unique visitor sites through a combination of SEO & SEM. Prashant Puri is the co-founder of AdLift.com, a niche internet marketing firm focused in delivering search ROI. Prior to AdLift.com, he was Head of Global Search Marketing for Shopping.com (an eBay Inc Company) where he was responsible for increasing search traffic across 3 websites – epinions.com, shopping.com and dealtime.com across 5 countries.
Before joining eBay, Prashant served at Yahoo! where he worked on increasing monetization of display advertising inventory for Fortune 500 companies and synergizing advertising efforts between search and display to maximize ROI for Yahoo! advertisers. He also created the AT&T Interactive search marketing team where he successfully leveraged niche search engine optimization and marketing techniques to measurably increase traffic, and drive them to become the second largest local search player in the US.
Prashant frequently speaks at leading industry events including SMX, SES & Pubcon as an expert in search marketing. Prashant earned a BTech in Electronics from Bangalore University, India and a MS in computer science from Columbia University, New York.
See Prashant Live!
Prashant will be presenting a session on “Optimization Double Feature: The Interplay Between SEO and CRO” at Conversion Conference West 2012 in San Francisco, California. See the full agenda and read more about this session.
Want to save on your Conversion Conference Registration? Follow him on Twitter and request a discount code.
P.S. Regular Pricing for Conversion Conference SF ends Friday, March 02, 2012. Don’t wait the last minute, register now to enjoy some savings while you still can.
